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Our channels to market

A multi-channel approach provides a purchasing solution to meet all needs

Our multi-channel approach includes:

  • eCommerce

eCommerce is at the heart of our business strategy. 58% of global revenues are generated online and our goal is to build a £1bn+ eCommerce business. Our growth through recent years is inextricably linked to our online offer. We have transformed our customers' online experience, introduced e-procurement systems and electronics design tools and launched one of the most advanced transactional websites in our industry sector. This strategy has enabled us to increase new product introductions from 5,000 per year to 5,000 per month.

  • Catalogue

Our catalogue remains a key element of our multi-channel business model and evolves in line with our customers' needs. We're developing innovative ways to display our products in our catalogue and provide a choice of paper and digital formats.

  • Trade counters

We have 23 trade counters across the globe, with 16 in the UK. Our branch network is ideally located to make our customers' lives easier, giving them same day access to thousands of products and special offers. This includes new products and a wide range of services to help customers with their businesses, such as technical help, kitting and calibration.

  • Phone/fax

Our phone and fax lines are open 24 hours a day, seven days per week to take customer orders.

UK customer enquiries: +44 (0)8457 201201

  • Field sales

We have a complete sales network operating worldwide. All sales engineers are continuously trained to ensure they keep abreast of the latest available product developments in the market and provide the best possible solutions to customers' needs.

  • Internal sales

Our in-house sales force provides comprehensive support for customers, including product search and price quotations for prototype design and preproduction launches through to maintenance and repair.

Interview with Global Marketing Director

Keith Reville, Global Marketing Director, discusses Electrocomponents' marketing strategy.

Interview with Global Sales Director

Klaus Göldenbot, Global Sales Director, gives an overview of Electrocomponents' Global Sales function.