Grow target customers
We will increase customer numbers and
our sales to existing customers by focusing on our four core
- Electronic Design Engineers
- Machine and Panel Builders
Our offer will be based on the needs of these groups, underpinned
by our global approach.
During the next year we will design and implement business plans
for each of our customer groups, aligning their needs with the
appropriate channel and service levels in an integrated contact
strategy. We will share and level up best practice across the Group
to improve our sales effectiveness.