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StrategyOur global strategy comprises seven strategic priorities

Grow target customers

Target CustomersWe will increase customer numbers and our sales to existing customers by focusing on our four core customer groups:

•  Electronic Design Engineers
•  Machine and Panel Builders
•  Maintainers
•  Buyers

Our offer will be based on the needs of these groups, underpinned by our global approach.


During the next year we will design and implement business plans for each of our customer groups, aligning their needs with the appropriate channel and service levels in an integrated contact strategy. We will share and level up best practice across the Group to improve our sales effectiveness and increase customer numbers.

Latest news

  • For the six months ended 30 September 2013, customer numbers across the Group have increased by around 5% year on year.
  • We have successfully launched DesignSpark Mechanical, our latest design tool for engineers. This fast, easy-to-use 3D modelling and assembly tool will help us to attract new customers whilst also nurturing existing relationships within our target customer groups.
  • We have begun to realise benefits from sharing best practice on when and how to deploy the human touch to more effectively grow customer numbers. For example, our French business has shared its customer qualification process with our smaller European markets, helping businesses like our Spanish operation to attract new customers and deliver sales growth.

Latest videos

What is DesignSpark Mechanical?

The top five reasons to use DesignSpark Mechanical, the free, fast and intuitive 3D design software.


Interview with Group Chief Executive

Ian Mason discusses the progress Electrocomponents has made with its global strategy.