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Strategy

Our global strategy comprises seven strategic priorities

Grow Target Customers

Target Customers

We will increase corporate customer numbers and our sales to existing customers by focusing on four core groups:

  • Electronic Design Engineers
  • Machine and Panel Builders
  • Maintenance Engineers
  • Buyers

Our offer will be based on the needs of these groups, underpinned by our global approach.

Focus for 2015

  • Large accounts strategy
  • Develop our real-time customer feedback tools

Latest news

  • Corporate customer numbers have increased by 3% since the end of last year
  • Sharing of best practice on deployment of the sales force has led to improved sales growth performance in Europe
  • We have successfully launched DesignSpark Mechanical, our latest design tool for engineers. This fast, easy-to-use 3D modelling and assembly tool will help us to attract new customers whilst also nurturing existing relationships within our target customer groups.
  • We have developed an aligned sales, offer and marketing business plan for each customer type
  • We are managing customers more effectively across the customer life cycle

Latest videos

Customers

Grow Target Customers

Target Customers

We will increase corporate customer numbers and our sales to existing customers by focusing on four core groups:

  • Electronic Design Engineers
  • Machine and Panel Builders
  • Maintenance Engineers
  • Buyers

Our offer will be based on the needs of these groups, underpinned by our global approach.

Focus for 2015

  • Large accounts strategy
  • Develop our real-time customer feedback tools

Latest news

  • Corporate customer numbers have increased by 3% since the end of last year
  • Sharing of best practice on deployment of the sales force has led to improved sales growth performance in Europe
  • We have successfully launched DesignSpark Mechanical, our latest design tool for engineers. This fast, easy-to-use 3D modelling and assembly tool will help us to attract new customers whilst also nurturing existing relationships within our target customer groups.
  • We have developed an aligned sales, offer and marketing business plan for each customer type
  • We are managing customers more effectively across the customer life cycle

Latest videos

Global Offer

One Global Offer

Global Offer

We will get more products to customers by making 75% to 85% of our range available to all our customers across the world without compromising our reliable, high level of service. We will be Famous For electronics and automation & control and will focus on driving a higher return on stock.

Focus for 2015

  • Continued development of a more globally consistent range across RS and Allied
  • Implement a global planning tool across RS
  • Develop and begin the implementation of a new product management tool

Latest news

  • Corporate customer numbers have increased by 3% since the end of last year
  • Sharing of best practice on deployment of the sales force has led to improved sales growth performance in Europe
  • We have successfully launched DesignSpark Mechanical, our latest design tool for engineers. This fast, easy-to-use 3D modelling and assembly tool will help us to attract new customers whilst also nurturing existing relationships within our target customer groups.
  • We have developed an aligned sales, offer and marketing business plan for each customer type
  • We are managing customers more effectively across the customer life cycle

Latest videos

eCommerce

eCommerce with a Human Touch

ECommerce

We will significantly develop eCommerce to acquire customers at a faster rate than before, and our medium-term target remains for 70% of our business to be transacted online. For high-value customers we will deploy our highly skilled sales people to nurture these opportunities. By allocating digital and human resources more effectively we will manage our customer base more profitably.

Focus for 2015

  • Begin preparation for upgrade to web platform
  • Embed new ways of working to enable faster development of website functionality
  • Increased spend on digital marketing
  • Sales force best practice sharing

Latest news

  • Corporate customer numbers have increased by 3% since the end of last year
  • Sharing of best practice on deployment of the sales force has led to improved sales growth performance in Europe
  • We have successfully launched DesignSpark Mechanical, our latest design tool for engineers. This fast, easy-to-use 3D modelling and assembly tool will help us to attract new customers whilst also nurturing existing relationships within our target customer groups.
  • We have developed an aligned sales, offer and marketing business plan for each customer type
  • We are managing customers more effectively across the customer life cycle

Latest videos

Value for Money

Value for Money

Value for money

We will transform our customers' perceptions of the value we offer them, through the consistent, global execution of our strategy. There will be a step change in how we communicate our value and why this sets us apart from the competition, supported by dynamic pricing.

Focus for 2015

  • Maintain focus on Group gross margin
  • Implement product pricing strategies across Asia Pacific
  • Implement price perception measurement tool into more of our markets
  • Share best practice across RS and Allied

Latest news

  • Corporate customer numbers have increased by 3% since the end of last year
  • Sharing of best practice on deployment of the sales force has led to improved sales growth performance in Europe
  • We have successfully launched DesignSpark Mechanical, our latest design tool for engineers. This fast, easy-to-use 3D modelling and assembly tool will help us to attract new customers whilst also nurturing existing relationships within our target customer groups.
  • We have developed an aligned sales, offer and marketing business plan for each customer type
  • We are managing customers more effectively across the customer life cycle

Latest videos

Team

High Performance Team

High performance

Our people will ensure the successful delivery of our strategy. Our focus will be on driving a high performance culture that equips our people with the skills and capabilities that they need to achieve our growth ambitions.

Focus for 2015

  • Implement a global HR management system
  • Enhance and act upon our employee engagement action plans
  • Develop career structures

Latest news

  • Corporate customer numbers have increased by 3% since the end of last year
  • Sharing of best practice on deployment of the sales force has led to improved sales growth performance in Europe
  • We have successfully launched DesignSpark Mechanical, our latest design tool for engineers. This fast, easy-to-use 3D modelling and assembly tool will help us to attract new customers whilst also nurturing existing relationships within our target customer groups.
  • We have developed an aligned sales, offer and marketing business plan for each customer type
  • We are managing customers more effectively across the customer life cycle

Latest videos

Insight

Business Insight

Business insight

We will increase our capability to turn data into insight and understanding, through consistent global data, improved data tools and a culture where we actively seek new insights.

Focus for 2015

  • Resource and establish central business intelligence capability
  • Drive more effective insight of product data via the business intelligence system
  • Begin using business intelligence system to establish global customer data tools

Latest news

  • Corporate customer numbers have increased by 3% since the end of last year
  • Sharing of best practice on deployment of the sales force has led to improved sales growth performance in Europe
  • We have successfully launched DesignSpark Mechanical, our latest design tool for engineers. This fast, easy-to-use 3D modelling and assembly tool will help us to attract new customers whilst also nurturing existing relationships within our target customer groups.
  • We have developed an aligned sales, offer and marketing business plan for each customer type
  • We are managing customers more effectively across the customer life cycle

Latest videos

Systems

World Class Systems

World class systems

We will create a world class infrastructure and our systems will be built on a single platform to give us pace and agility. A globally-connected freight network will deliver a fast, reliable service for customers.

Focus for 2015

  • Implement SAP-based system in Japan
  • Put new enterprise architecture foundations in place to enable faster pace of system and business change
  • Implement additional environments for testing of system changes

Latest news

  • Corporate customer numbers have increased by 3% since the end of last year
  • Sharing of best practice on deployment of the sales force has led to improved sales growth performance in Europe
  • We have successfully launched DesignSpark Mechanical, our latest design tool for engineers. This fast, easy-to-use 3D modelling and assembly tool will help us to attract new customers whilst also nurturing existing relationships within our target customer groups.
  • We have developed an aligned sales, offer and marketing business plan for each customer type
  • We are managing customers more effectively across the customer life cycle

Latest videos

Ian Mason Half-year Results FY15

Ian Mason, Group Chief Executive, reviews the performance and strategic progress of Electrocomponents.