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Strategy

Our global strategy comprises seven strategic priorities

Grow Target Customers

Target Customers

We will increase corporate customer numbers and our sales to existing customers by focusing on four core groups:

  • Electronic Design Engineers
  • Machine and Panel Builders
  • Maintenance Engineers
  • Buyers

Our offer will be based on the needs of these groups, underpinned by our global approach.

Focus for 2016

  • Continue to target the biggest customer opportunities using customer insight
  • Roll out 'Voice of the Customer' - real-time customer feedback
  • Embed our suite of commercial tools and our capability programme to drive sales growth

Latest news

  • Customer numbers increased by 1% during FY15
  • There has been an increased focus on adding new contacts within existing accounts
  • Provision of a new suite of online sales tools to increase effectiveness of the global sales team
Customers

Grow Target Customers

Target Customers

We will increase corporate customer numbers and our sales to existing customers by focusing on four core groups:

  • Electronic Design Engineers
  • Machine and Panel Builders
  • Maintenance Engineers
  • Buyers

Our offer will be based on the needs of these groups, underpinned by our global approach.

Focus for 2016

  • Continue to target the biggest customer opportunities using customer insight
  • Roll out 'Voice of the Customer' - real-time customer feedback
  • Embed our suite of commercial tools and our capability programme to drive sales growth

Latest news

  • Customer numbers increased by 1% during FY15
  • There has been an increased focus on adding new contacts within existing accounts
  • Provision of a new suite of online sales tools to increase effectiveness of the global sales team
Global Offer

One Global Offer

Global Offer

We will get more products to more customers by making 75% of our range available to all our customers across the world without compromising our reliable, high level of service. We will focus on our electronics and automation and control product categories and will aim to drive a higher return on stock.

Focus for 2016

  • Work with major suppliers to build a consistent global range of products across RS and Allied
  • Implement a global planning tool across RS
  • Develop and begin implementation of new product management tool

Latest news

  • Customer numbers increased by 1% during FY15
  • There has been an increased focus on adding new contacts within existing accounts
  • Provision of a new suite of online sales tools to increase effectiveness of the global sales team
eCommerce

eCommerce with a Human Touch

ECommerce

We will significantly develop eCommerce to acquire customers at a faster rate than before, with a medium-term target for 70% of our business to be transacted online. For high-value customers we will deploy our highly skilled sales people to nurture these opportunities. By allocating digital and human resources more effectively we will manage our customer base more profitably.

Focus for 2016

  • Prepare for upgrade to new web platform
  • Continue to work on improving search experience
  • Further development of website functionality
  • Increase spend on digital marketing

Latest news

  • Customer numbers increased by 1% during FY15
  • There has been an increased focus on adding new contacts within existing accounts
  • Provision of a new suite of online sales tools to increase effectiveness of the global sales team
Value for Money

Value for Money

Value for money

We will transform our customers' perceptions of the value we offer them, through the consistent, global execution of our strategy. There will be a step change in how we communicate our value and why this sets us apart from the competition, supported by dynamic pricing.

Focus for 2016

  • Continue to improve price monitoring, dynamic pricing and pricing communication
  • Maintain focus on gross margin
  • Share best practice across RS and Allied

Latest news

  • Customer numbers increased by 1% during FY15
  • There has been an increased focus on adding new contacts within existing accounts
  • Provision of a new suite of online sales tools to increase effectiveness of the global sales team
Team

High Performance Team

High performance

Our people will ensure the successful delivery of our strategy. Our focus will be on driving a high performance culture that equips our people with the skills and capabilities that they need to achieve our growth ambitions.

Focus for 2016

  • Implement a global HR management system
  • Implement global career structures
  • Improve organisational capability through implementing global tools and developing clear functional action plans

Latest news

  • Customer numbers increased by 1% during FY15
  • There has been an increased focus on adding new contacts within existing accounts
  • Provision of a new suite of online sales tools to increase effectiveness of the global sales team
Insight

Business Insight

Business insight

We will increase our capability to turn data into insight and understanding, through consistent global data, improved data tools and a culture where we actively seek new insights.

Focus for 2016

  • Deliver business insight tools for Finance, Sales and Marketing
  • Drive more effective insight of product data via business intelligence (BI) system
  • Begin using a BI system to establish global customer data tools

Latest news

  • Customer numbers increased by 1% during FY15
  • There has been an increased focus on adding new contacts within existing accounts
  • Provision of a new suite of online sales tools to increase effectiveness of the global sales team
Systems

World Class Systems

World class systems

We will create a world class infrastructure and our systems will be built on a single platform to give us pace and agility. A globally-connected freight network will deliver a fast, reliable service for customers.

Focus for 2016

  • Implement a global planning tool across RS
  • Prepare for upgrade to new web platform
  • Create a services framework for increased pace of change and exposure of customer-facing web services

Latest news

  • Customer numbers increased by 1% during FY15
  • There has been an increased focus on adding new contacts within existing accounts
  • Provision of a new suite of online sales tools to increase effectiveness of the global sales team

Simon Boddie Full-year Results 2015

Simon Boddie, Group Finance Director, discusses the 2015 full-year results for Electrocomponents.