StrategyOur business strategy is focused on five core areas
Exploit the full potential of eCommerce
Our sales through eCommerce continue to grow with eCommerce now
generating 54% of Group revenues.
| H1 FY11/12 | eCommerce Revenue Growth (1) |
eCommerce Revenue Share (2) |
| Continental Europe | 28% | 60% |
| North America | 29% | 41% |
| Asia Pacific | 53% | 53% |
| International | 32% | 53% |
| UK | 14% | 58% |
| Group | 26% | 54% |
(1) Adjusted for currency and trading days
(2) Exit share
eCommerce allows our customers greater flexibility and convenience in the way they purchase their products. It also allows us to remain competitive as we can offer flexible and targeted pricing to customers based on dynamic market pricing.
The internet gives us an unparalleled ability to reach customers locally at the point of need, and is vital for market penetration. We have around 60 websites across the world, with the majority in respective local languages.
eCommerce is at the heart of our multi-channel approach combining the internet with our traditional catalogue, field sales - who understand our customers' needs - and internal sales, who provide instant support for customers.
Our websites allow us to follow the search and navigation journeys of customers and those who are using our website for research purposes. Search engine marketing allows us to convert that research and demand into sales.