StrategyOur business strategy is focused on five core areas

Maintain UK profitability

The UK is our largest individual market and continues to successfully leverage the benefits of the Group's strategy. This includes the increased electronics and maintenance product offers, exploiting the eCommerce offer, maintaining a strong sales and marketing customer focus, and ongoing cost control.

Independent research highlights that our UK business is amongst the top 10% of best performing businesses across all companies in Europe.

The UK's strategy is focused on:

• Maintaining its leadership position in the high margin "immediate delivery" business
• Leveraging the Group's improved customer offers, especially electronics and eCommerce
• Developing new incremental regular revenue streams including corporate accounts and larger orders (orders over £1,000)
• Continuing to manage gross margin, cost and cash effectively

There is also an ongoing focus to increase promotional activity with campaigns targeted to drive up order values and highlight value for money through every step of the customer journey.