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RS Components debuts the industry’s first rewards programme for Malaysia customers


Malaysia - 15th August 2011 - RS Components, the world's leading high service distributor of electronics and maintenance products and the trading brand of Electrocomponents plc (LSE:ECM), has launched a new rewards programme that is available exclusively to its business-to-business customers across South East Asia. RS Components is the first in its industry and one of the first business-to-business players to pioneer a rewards programme on a regional scale for its customers.

"RS REWARDS" is a loyalty programme that promises to deliver more value to customers who purchase frequently from RS Components. It provides exciting benefits through a point redemption scheme that is currently available only in high service business-to-consumer industries such as airlines, banks and established retailers. RS Components customers can register for the programme on the RS Components website and start earning points. Customers have the option to redeem points for a wide variety of gifts such as consumer electronics, shopping and dining treats as well as gift vouchers.

The RS REWARDS programme has been rolled out in Singapore, Philippines, Thailand and Malaysia. Response to the programme has been very positive.

"I was thrilled to hear about RS REWARDS. You are the first industrial products supplier that I've come across that offers customers in our sector something so innovative. It is a win-win programme for customers and RS Components and I hope this programme will be here to stay for the foreseeable future," said B.K. Yong, Sales Director, Pacujaya Sdn Bhd.

"Through the RS eCommerce website, customers not only have same day despatch of locally-stocked items across our six distribution centres in the Asia Pacific region, they are also able to access the massive range of 550,000 products that we stock globally," said Jones Leung, Vice President of Sales, APAC South.

"Meeting customer needs are at the heart of what we do at RS Components and we consistently strive to raise the bar in providing a superior buying experience.  In recent years, we have seen a significant increase in our customers making purchases online. In Asia Pacific, our eCommerce sales grew 42% during FY2011. Clearly, the online channel is a preferred means of transaction for many customers today. We want to leverage the opportunity to strengthen the relationship with our loyal customers and to show them our appreciation through the RS REWARDS programme," Leung added.

More information can be found at

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RS Components is the world's leading high service distributor of electronics and maintenance products serving 1.6 million customers worldwide. Through operations in 32 countries and 17 warehouses, the Group distributes 550,000 products ranging from semiconductors and optoelectronics to power tools and protective clothing. The product and service portfolio supports the entire product lifecycle from R&D through pre-production to maintenance and repair, shipping more than 46,000 parcels on the same day the orders are received.

RS Components and Allied Electronics are the trading brands of Electrocomponents plc. The Group is listed on the London Stock Exchange and in the last financial year to 31 March 2011 had revenues of £1.18bn. For more information, please visit the website at

Media Contacts:

The Hoffman Agency
Lynn Tan
Account Manager
Tel: +65 6238 0297

RS Components
Petrina Seah
External Communications Manager - Asia Pacific
Tel: +65 6391 5719 


Further information is available via these links:

RS Components on Linkedin

Relevant Links:
Electrocomponents plc

RS Components

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