Malaysia - 15th August 2011 - RS Components, the
world's leading high service distributor of electronics and
maintenance products and the trading brand of Electrocomponents plc
(LSE:ECM), has launched a new rewards programme that is available
exclusively to its business-to-business customers across South East
Asia. RS Components is the first in its industry and one of
the first business-to-business players to pioneer a rewards
programme on a regional scale for its customers.
"RS REWARDS" is a loyalty programme that promises to deliver
more value to customers who purchase frequently from RS
Components. It provides exciting benefits through a point
redemption scheme that is currently available only in high service
business-to-consumer industries such as airlines, banks and
established retailers. RS Components customers can register
for the programme on the RS Components website and start earning
points. Customers have the option to redeem points for a wide
variety of gifts such as consumer electronics, shopping and dining
treats as well as gift vouchers.
The RS REWARDS programme has been rolled out in Singapore,
Philippines, Thailand and Malaysia. Response to the programme
has been very positive.
"I was thrilled to hear about RS REWARDS. You are the first
industrial products supplier that I've come across that offers
customers in our sector something so innovative. It is a win-win
programme for customers and RS Components and I hope this programme
will be here to stay for the foreseeable future," said B.K. Yong,
Sales Director, Pacujaya Sdn Bhd.
"Through the RS eCommerce website, customers not only have same
day despatch of locally-stocked items across our six distribution
centres in the Asia Pacific region, they are also able to access
the massive range of 550,000 products that we stock globally," said
Jones Leung, Vice President of Sales, APAC South.
"Meeting customer needs are at the heart of what we do at RS
Components and we consistently strive to raise the bar in providing
a superior buying experience. In recent years, we have seen a
significant increase in our customers making purchases online. In
Asia Pacific, our eCommerce sales grew 42% during
FY2011. Clearly, the online channel is a preferred means of
transaction for many customers today. We want to leverage the
opportunity to strengthen the relationship with our loyal customers
and to show them our appreciation through the RS REWARDS
programme," Leung added.
More information can be found at www.rs-components.com.
* * *
ABOUT RS COMPONENTS
RS Components is the world's leading high service distributor of
electronics and maintenance products serving 1.6 million customers
worldwide. Through operations in 32 countries and 17 warehouses,
the Group distributes 550,000 products ranging from semiconductors
and optoelectronics to power tools and protective clothing. The
product and service portfolio supports the entire product lifecycle
from R&D through pre-production to maintenance and repair,
shipping more than 46,000 parcels on the same day the orders are
RS Components and Allied Electronics are the trading brands of
Electrocomponents plc. The Group is listed on the London Stock
Exchange and in the last financial year to 31 March 2011 had
revenues of £1.18bn. For more information, please visit the
website at www.rs-components.com.
The Hoffman Agency
Tel: +65 6238 0297
External Communications Manager - Asia Pacific
Tel: +65 6391 5719
Further information is available via these links:
RS Components on Linkedin